Interactive Storefront Window Design project for Lindt's Christmas campaign. The display features themed set design with touch-sensitive interactive technology that triggers motion and automated element interactions within the set.
I led the Creative Strategy & Coordination for this project, steering the artwork and 3D visualization team both creatively and technically while actively driving strategic client meetings, concept presentations, and final approvals. I was also directly hands-on in developing the technical drawings for execution.
Developed for Studio Firma + Vimer
Team: Lucas Andrade, Lara Bichara (3D), André Mascaro (2D), Leandro Alves (2D)
Creative Process: Initial hand-drawn sketches