Brand Activation project including storefront window design, an immersive space, and retail displays for the New Balance Grey Day event at Guadalupe stores.
I led the Creative Strategy & Coordination for this project, steering the artwork and 3D visualization team both creatively and technically while actively driving strategic client meetings, concept presentations, and final approvals.
Developed for Studio Firma + Vimer
Team: Lucas Andrade, Elanna Desideri (3D/2D)
