Brand Activation project for the launch of Vans' Crosspath sneaker, developed for the brand's internal showroom and Jasper stores.
I led the Creative Strategy & Coordination for this project, steering the artwork and 3D visualization team both creatively and technically while actively driving strategic client meetings, concept presentations, and final approvals. I was also directly hands-on in developing the technical drawings for execution.
Developed for Studio Firma + Vimer
Team: Lucas Andrade, André Mascaro (3D), Luiza Oliveira (3D), Henrique Rocha (2D)
Creative Process: Initial hand-drawn sketches
