Brand Activation project for Under Armour's Echo launch, covering focal point displays and scenic event space. Developed for Authentic Feet stores.
I led the Creative Strategy & Coordination for this project, steering the artwork and 3D visualization team both creatively and technically while actively driving strategic client meetings, concept presentations, and final approvals. I was also directly hands-on in developing the technical drawings for execution.
Developed for Studio Firma + Vimer
Team: Lucas Andrade, Allef Silva (3D), Henrique Rocha (2D), Rafael Botelho (Photo)
Creative Process: Initial hand-drawn sketches
