Environmental Graphics and Storefront Window Design developed for the first Casa Dexco store, a 4,000+ sqm experiential showroom uniting the brands Deca, Portinari, Castelatto, Ceusa, Durafloor, and Duratex.
I led the Creative Strategy & Coordination for this project, steering the artwork and 3D visualization team both creatively and technically while actively driving strategic client meetings, concept presentations, and final approvals. I was also directly hands-on in developing the technical drawings for execution.
Developed for Studio Firma + Vimer
Team: Lucas Andrade, Lara Bichara (3D), Luiza Oliveira (3D), Leandro Oliveira (2D)
Architecture: Architects Office
Photo: Rafael Renzo
Video: Athié Wohnrath
Creative Process: Initial hand-drawn sketches
